Use social media to get a better business loan

From annual revenue to Twitter followers, do you ever wonder what small business lenders actually look for?

The short answer: it all depends on which lender you're talking to.

We know that a credit score isn't the only indicator of a healthy business.

If you've got one thousand things going on (like most SMB's) social media may feel like a marketing afterthought. But, your social media presence can actually help your chance of securing a small business loan.

Unlike banks and other old-school lenders, we use cutting-edge technology to -effectively underwrite loans using hundreds of traditional and alternative data points.

Guided by the 5 Cs of Credit, our underwriting team considers a host of factors to evaluate your loan application.

And believe it or not, your social media footprint can help us flesh out one of the most important "Cs: Character.

How can social media help your small business loan application?

You'd be surprised at how much lenders can learn about your brand by doing a simple Google search.

It can tell us about your product or service offerings, management experience, trading history, partnerships, transparency, corporate citizenship, diversity of clientele, seasonality, customer experience, and more.

Such information could lead to a faster decision on your loan application or even a lower interest rate. Here are three things we look for:

1. Customer reviews & engagement.

Strong and active relationships with existing and prospective customers on social media can be reliable, revenue-drivers for your business - and a signal to lenders that you have a loyal customer base.

The average American spends three hours a day perusing social media, so take advantage of free airtime. Make sure your social pages are updated with the right location, website and an easy way to contact you - and don't be afraid to show some personality in your posts.

2. Customer service.

Lenders can look at your Facebook and Twitter activity to see what customers are saying about you, and how quickly and effectively you respond to comments and complaints.

Spectacular customer service is a good indicator of your future success with customer retention, and satisfied customers are worth their weight in word-of-mouth marketing gold.

Keep in mind: each mediocre review on Yelp is an opportunity to improve a relationship with a customer (and win over new ones who see your thoughtful responses!).

3. Thought leadership.

Keep your social profiles up-to-date, blog about relevant topics in their industries and share those posts on Facebook, Twitter and LinkedIn - an approach that will help your message come across as useful information, rather than a sales pitch.

If you are perceived as an expert or pillar of your local community, lenders may give you points for Character.

What's your specialty? Why should a customer choose you over other options they have locally? Help us paint the whole picture of your business.

Think you're ready to prove your business's potential? Learn more about our loans here, or apply today!

Author
Paige Smith
Lending Insights
Growth and Operations
Why iBusiness Funding
Business Loans
Business Finance
Business Credit
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The views and opinions expressed in this article are solely those of the author writing in their individual capacity. They do not purport to reflect the views or opinions of iBusiness Funding. This content is for educational and information purposes only, and should not be taken as financial, tax, legal or HR advice. It is not intended as a substitute for professional advice. All loan offers and qualifications require credit approval and are subject to change with or without notice.

The information provided on this page may not be applicable to iBusiness Funding's current product offerings or business practices. iBusiness Funding is a software and lender service provider specializing in SBA Small Business Lending. Please consult with an iBusiness Funding support if you have any questions about the information provided in this blog.

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